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- All
WJZP underwriting announcements must conform to the FCC's
established guidelines. These guidelines specify that
underwriting announcements may identify, but not promote,
their for-profit sponsors. In
this regard, underwriting announcements can briefly
describe an underwriter's products and/or services in
value-neutral terms, list business addresses, telephone
numbers, and websites, consistent with the purpose of
identification-only. This essentially means that
underwriting announcements cannot provide price
information, attempt to induce business patronage, call
listeners to action, or seek to distinguish/compare an
underwriter's products/services with those of their
competitors. Even
with these restrictions on underwriting announcements,
there is plenty of room to creatively identify your
company in the Greater Portland area (see Underwriting
Examples for a few samples). |