Below are several examples of underwriting announcements, both acceptable and unacceptable. These announcements, when spoken, are each 30 seconds or less. When constructing your announcement, you can use these examples as templates.

Acceptable Announcements

Announcement #1:
This hour of music is sponsored by the Homedale Hardware store. Homedale Hardware has been a supporter of jazz and the arts in Portland for over 10 years. Located at 222 Hammer Street, Homedale supplies your plumbing, roofing, electrical, and everyday hardware needs. When fixing your home, think Homedale Hardware and fix it with style. Our phone number is 555-5555 and our website address is
Announcement #2:

Delicious Foods is proud to co-sponsor Portland History in the Making for your educational enjoyment. Located at 11 Artichoke Street in Westbrook, our number is 555-5555. Our Internet address is Delicious Foods for your Maine dairy, vegetables, herbal products, and our traditional homestyle healthy meals for busy people on the go!

Announcement #3:

The Sporting Goods Mega Store is honored to sponsor this hour of smooth jazz on WJZP. Athletic excellence and recreational sports in the Greater Portland community are important to us, and for the past three years we have been the proud sponsors of the Ella Fitzgerald Middle School girls basketball team and the Portland SnO-Cross Derby. The Sporting Goods Mega Store, for all your sporting needs:


Unacceptable Announcements

Announcement #1:

Unacceptable announcements contain price information, interest rates, or other numerics that indicate a value or savings associated with your product. An example of such an announcement is:

"7.7% interest rate available now. "

Announcement #2:

Announcements containing a call to action are not permissible. Examples of such announcements are:

"Stop by our showroom to see a model."
"Try QuickGrease the next time you buy oil. "

Announcement #3:

Announcements containing an inducement to buy, sell, rent, or lease are not permissible. Examples of such announcements are:

"Six months’ free service."
"A bonus available this week."
"Special gift for the first 50 visitors. "

For more information about our underwriting program, contact us at 207.774.3178 or send an email to us at
E-mail WJZP